We work with small and mid-sized teams that need help with manual data entry, document-heavy workflows, customer tracking, product planning, websites, or internal software that has outgrown spreadsheets and inboxes.

Custom software and data automation for small businesses

Software that handles repetitive work.More time for the work that matters.

Q: Is Linerayl the only thing you build?

Linerayl is our first public product and our clearest document automation focus. The broader company also builds custom software, websites, data automation, customer relationship management (CRM) and product management tools, and interactive software or video game projects when they solve a real business problem.

Q: Do we need to replace our current tools?

Usually no. The goal is to reduce manual document work around the tools your team already depends on. We start by understanding the workflow before recommending any implementation path.

Forsyth Automation builds custom software, websites, internal tools, data automation, and custom automations for small businesses. We help teams reduce manual work, organize data, and ship tools that fit how the business actually runs.

See what we buildVisit Linerayl

How we start

Small scope

What you get

Clear outcomes

How we leave it

No pressure

What Forsyth Automation means

We came from the work itself.

“We didn't come from Silicon Valley. We came from the work itself: processing documents, keying data, catching errors at the end of a long shift.”

That experience shapes everything we build. Forsyth Automation creates practical software, websites, internal tools, data automation, and custom automations for small businesses dealing with real operational drag. That can mean document-heavy workflows, disconnected spreadsheets, manual data entry, customer tracking, product planning, and tools that do not fit the work.

We build small and we build deliberately. Every engagement starts with a tightly scoped problem, not a sprawling platform sale. For document and operations work, we keep review and accountability close to the people who know the process best.

Forsyth is on a long-term path toward an Employee Ownership Trust because we believe the people doing the work should have a stake in what they're building.

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What we build

Products and custom tools for work your team should not have to do by hand.

Practical tools

Forsyth Automation builds practical software, websites, internal tools, and custom automations for small businesses. We help teams reduce manual work, organize data, and ship tools that fit how the business actually runs.

Existing products

That might mean deploying one of our existing products when the fit is right, starting with a defined scope instead of a platform overhaul.

Built for your operation

Or it might mean building a website, creating an internal CRM or product management tool, or developing something specific to your operation. Either way, we start with the workflow before recommending a path forward.

How we think about the work

Practical automation for real operational drag.

The principles behind every tool we ship and every custom build we take on.

Small and deliberate

Every engagement starts with a tightly scoped problem, not a sprawling platform sale.

Human judgment stays

We never build something that removes human judgment from the loop.

Workflow fit first

Practical automation that fits existing workflows instead of forcing teams into a new process.

Clear outcomes

A defined scope, timeline, and set of outcomes agreed on before we start.

No pressure

If it works, we keep going. If it doesn't, you haven't lost much.

From the work itself

Built by people who processed documents, keyed data, and caught errors at the end of a long shift.

We know what duct-tape operations look like.

We know what it looks like when a back office is running on duct tape, and we know what it costs an operation when that breaks down. That experience shapes everything we build.

We're not here to replace your people.

We're building the company we'd want to work for.

Forsyth is on a long-term path toward an Employee Ownership Trust because we believe the people doing the work should have a stake in what they're building.

Our products

Products and custom tools for work your team should not have to do by hand.

Flagship product

Linerayl

BOL data extraction with a human review layer, structured output ready for your existing TMS.

Linerayl extracts structured data from Bills of Lading and flags anything it isn't confident about for human review, so your team approves the output before it goes anywhere. Clean CSV, JSON, or XML, ready to drop into your existing TMS. No rekeying. No guessing. No black box.

BOL data extractionHuman review layerCSV / JSON / XML exportTMS-ready

More custom software, websites, internal tools, interactive software, and video games in development.

Visit Linerayl

How to work with us

Small scope. Clear outcomes. No pressure.

Start small

Every engagement starts small, with a defined scope, timeline, and clear outcomes we agree on before we start.

Products or custom builds

That might mean deploying an existing product, or building a website, an internal CRM, a product management tool, or something specific to your operation.

Know what you got

By the end of a first engagement you'll know exactly what was automated and whether it's worth going further.

No ambiguity

No pressure. If it works, we keep going. If it doesn't, you haven't lost much.

Who we work with

Small and mid-sized businesses running real operations.

We work with small and mid-sized businesses that are running real operations but don't have the overhead of a dedicated IT team or the budget for enterprise software. If part of your business runs on manual data entry, repetitive document processing, customer lists, product plans, websites that need work, or workflows that live in someone's inbox, and you've thought “there has to be a better way.” That's exactly where we work.

We're a small shop. We take on work we can do well, for customers who want a real partner, not a vendor who disappears after the contract is signed.

Small and mid-sized businessesManual data entryRepetitive document processingInbox workflowsFreight & logisticsOperations without a big IT team

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Our team

A small founding team close to the work.

Three co-founders working on software, websites, data automation, and operational products with direct accountability for the workflows we serve.

Founder

John

Sets direction for the company and keeps the team focused on freight operators' day-to-day reality.

Administrative Affairs

JD

JD contributes to Forsyth's administrative, accounting, strategic planning, compliance, and information-systems work.

Lead Developer

Michael

Michael is spearheading design and marketing for Linerayl. Michael also brings significant technical adeptness to the team.

FAQ

Questions we hear early.

Short answers for teams deciding whether custom software, websites, or automation are worth a closer look.

What does Forsyth Automation do?

Forsyth Automation designs and builds practical software, websites, internal tools, data automation, and business automations for small businesses. We focus on tools that fit existing workflows instead of forcing teams into a new process.

Who is this for?

Is Linerayl the only thing you build?

Do we need to replace our current tools?

Contact

Have a workflow or software project worth fixing?

Tell us what your team is building, retyping, checking, or chasing down. We will start with the workflow and help determine whether a custom tool, website, or automation is the right next step.

Start by email

For product details and hands-on demos, visit linerayl.com